By: Scott Brave, Baynote
When reviewing Scott Brave’s recent article on
how Pinterest could and should succeed in today’s business world it is clear
that he has a great insight. Brave looks into the product themes, cluster theme
and product-to-product information that is displayed throughout Pinterest.
Brave is the current chief of technology offer at Baynote, a California based
Software Company that specialized in web search and recommendation for specific
service products. Brave agreements are specifically targeted at the point of
Pinterest needing to learn and understand how valuable their information is for
retailers concerning their products available on the site.
Brave’s argument is consistent
throughout the article when speaking of the specific topics such as how
retailers need to see the obvious affinity for the connection between products
and themes available on the site. Users of the site are putting together
specific products under their own themes which helps gives retailers specific
insight on the different ways they use their products and in return gives
retailers and idea on how to market their products. The next topic Brave covers
is about the cluster of themes available to be analyzed is how people express
their affinity for products within a category. Retailers and marketers would be
able to better understand specific demographics of people who are pinning their
passion for their products. Pinterest is able to give
businesses exactly what they’ve wanted to know, the exact target market of
their product and accurately understand what else they’re interested in. The
final topic that Brave covers is product-to-product information. For the first
time retailers would be able to see through Pinterest how their target market
compares their product to another product through a consumers board on Pinterest.
This would potentially be able to assist retailers in see if they should add
something different to their product or join forces with a product similar to
theirs that would compliment their product.
In my opinion I believe that Brave
offers a great sense of understanding of how useful Pinterest would be to
retailers and company’s alike in the world looking to get the edge up on their
competition. Currently many retailers are putting their products on Pinterest
and taking advantage of the new technology by putting their product directly on
the site for consumers to look at. The problem is that retailers and businesses
don’t understand that the information on Pinterest would potentially help their
business grow even more if Pinterest would be able to market their information
available. Brave definitely has the right idea to keep pushing forward the
“Pinterest Business Plan” idea.
I believe that this article would be
very interesting for anyone who is looking to put their products on Pinterest
to understand the effects that it could have on their business. Just by
tracking how much their product is being pinned or seeing fellow pinners
comment on their product is beneficial. In addition this article would be
interesting to people interested in learning what is really happening when they
are on Pinterest daily and how it really does/can impact retailers. I would
recommend this article to anyone who is just looking for a quick read and
understanding the effects on Pinterest.
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